HPW Architecture transformed a leading industry name in European horticulture into a public facing operation with a landmark garden centre.

Appointed by German horticulture giant Wörlein, HPW was tasked to create a store which befitted the company’s 100 years’ of experience and which also set them apart from the competition.

The garden centre, in Diessen near Munich, features a 4,000sqm heated retail space, 6,000sqm plant area and a 2,000sqm covered walkway. The structure itself was supplied by the European leaders in prefabricated construction, Wolf-haus, as their first prefabricated garden centre.

 

"...create a store which befitted the company’s 100 years’ of experience"

The unique €3.5 million structure boasts a highly sustainable specification, super-insulated shell, integral skylights, natural ventilation and, unlike most other garden centres in Germany and the UK, was built using lots of timber in keeping with the horticultural values of Wörlein.

As part of the fully integrated design, which focuses on maximising sales opportunities by enhancing customer experience and flow, HPW also created new branding and signage to reflect the company’s long-established values. This included the procurement of bespoke signage manufactured in the UK and then constructed on site in Germany.

Owner Ludwig Wörlein said:

“We are incredibly excited to be opening our first ever garden centre. For more than a century my family’s business has been at the forefront of the landscaping industry but moving into the consumer market represents a new challenge. We have valued the experience and expertise of the HPW Architecture team without which we would not have such a masterfully designed store.”

..create a store which befitted the company’s 100 years’ of experience
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