Visitor Trends Show Promising Growth for England’s Attractions, But There’s More to Do...
- huw174
- Jul 16
- 1 min read
Visits to England’s attractions rose modestly by 1.4% in 2024 compared to 2023, though numbers still sit about 27% below pre-pandemic levels. Encouragingly, international visitors increased by 6%, signaling renewed global interest.
The standout performers?
Farms and outdoor, family friendly venues with farms seeing an impressive 11% rise in footfall. These experiences are trending strongly, especially for families seeking hands-on, immersive days out during summer. However, with rising international tourism comes opportunity but domestic families, often impacted by cost pressures, remain a key audience to win over.
Today’s visitors expect more than entry tickets; they want smart interiors, upgraded facilities, and enriched retail experiences.
UK attractions are on the road to recovery, yet there’s still a gap to pre-pandemic performance. Success this summer will rely on delivering memorable, family focused experiences that truly resonate.
Whether you’re planning interior refreshes, enhanced guest amenities, retail upgrades, or new family zones, let’s connect.
At HPW, we partner closely with clients to design, brand, and plan attraction spaces that captivate visitors and boost commercial success.
Ready to capitalise on these trends for summer 2026? Reach out to explore how we can help you create amazing attraction experiences your customers will love.
To learn more about how we can help, download our Visitor Attractions Portfolio here.
(Statistics from visitbritain.org)
