We create commercially successful leisure retail destinations where retail, hospitality and leisure come together to deliver exceptional experiences and lasting business value.
Retail has changed.
Customers no longer visit simply to shop, they're looking for experiences. They expect great food, engaging environments, family-friendly attractions, memorable public spaces and reasons to return.
That's why today's most successful destinations blend retail, leisure and hospitality into a single customer journey.
For nearly four decades, we've been helping clients create commercially successful destinations that attract visitors, encourage longer dwell times and maximise secondary spend through thoughtful, experience-led design.
Every project begins with understanding your business.
Every design decision is made with commercial success in mind.
One of the UK's most recognised mixed-use leisure retail developments, Rushden Lakes combines over 500,000 sq ft of retail and leisure within a sensitive natural environment spanning 244 acres of woodland and lakes.
Rather than creating another shopping centre, the vision was to deliver a destination where retail, hospitality, recreation and nature exist together.
Our work included masterplanning, placemaking and sustainable design, creating a visitor experience that encourages exploration, longer visits and repeat footfall while respecting its unique ecological setting.
What began as a successful garden centre evolved into an immersive lifestyle destination featuring retail, restaurants, family attractions, adventure play, food experiences and entertainment.
Working closely with Wilson's Retail in Canada, HPW developed the masterplan, interior design, branding and signage strategy for a new $10 million Lifestyle Centre.
The result is far more than retail, it's a destination that attracts families for an entire day, increasing dwell time while creating multiple revenue opportunities across the site.
Our long-standing relationship with Paultons Park has helped deliver one of the UK's most successful visitor attractions.
From the original masterplan through themed retail, restaurants, gift shops and immersive guest environments, every element was designed to support exceptional visitor experiences while increasing commercial performance.
Following an £11 million investment in Peppa Pig World, annual visitor numbers doubled to over one million guests, demonstrating the commercial value of thoughtful destination planning.
Working within the unique setting of the National Motor Museum, HPW designed a new exhibition building alongside the transformation of the Brabazon Restaurant into a flexible hospitality destination.
Balancing heritage with modern visitor expectations, the project demonstrates how carefully considered design can enhance customer experience while respecting an iconic location.
Exceptional destinations don't happen by accident.
They are carefully planned around how visitors move, interact, explore and spend.
Our multidisciplinary team considers every touchpoint from arrival and parking through retail, hospitality, entertainment, landscaping and departure to create a seamless visitor journey.
Because architecture alone doesn't create successful destinations.
Experiences do.
Our clients choose HPW because we understand that beautiful design is only successful when it delivers commercial results.
We combine nearly 40 years of experience across leisure, retail, hospitality and visitor attractions to create destinations that:
We don't just design buildings.
We design destinations people remember.
Architecture / Masterplanning / Interior design / Branding
Network Eagle Labs, Portland Terrace
+44 (0)2382 540321
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