We help create visitor attractions that inspire longer visits, repeat guests and lasting commercial success.
Visitor expectations have changed.
Families, tourists and day visitors are looking for more than a single attraction, they want immersive experiences, engaging environments, quality food and drink, memorable retail, play, events and reasons to come back.
The most successful attractions carefully orchestrate every stage of the visitor journey.
For almost four decades, we've partnered with visitor attractions across the UK and internationally to create destinations that increase footfall, encourage longer dwell times and generate stronger commercial returns.
From masterplanning entire parks to designing cafés, gift shops, visitor centres and themed environments, every project starts with understanding your business objectives.
Because exceptional visitor experiences don't happen by chance.
They're designed.
Blooms of Bressingham is far more than a traditional garden centre. HPW designed the group's flagship visitor destination, bringing together over 25,000 sq ft of retail, restaurants, award-winning gardens, heritage railways, museums and family attractions into one cohesive experience.
Using striking tensile architecture and a refreshed brand identity, the development creates a destination where visitors can spend an entire day exploring, dining and returning throughout the seasons.
The result is a commercially successful attraction that blends retail, heritage and leisure into a memorable visitor experience.
Designed for the Hampshire & Isle of Wight Wildlife Trust, World of Water reimagines the arrival experience to Fishlake Meadows Nature Reserve.
The masterplan introduces a welcoming visitor centre, café, exhibition spaces, retail, offices and an accessible observation tower, carefully integrated into the surrounding landscape. Every element was designed to encourage exploration while protecting the site's ecological importance.
The project demonstrates how architecture can enhance environmental education, improve accessibility and create sustainable visitor destinations that connect people with nature.
HPW worked with Marwell Zoo to create proposals for a new Kangaroo and Emu habitat that improves animal welfare while creating engaging visitor experiences.
Alongside architectural proposals, we developed new branding and signage concepts that strengthen the visitor journey and improve wayfinding across the attraction.
The project demonstrates our holistic approach combining architecture, branding and visitor experience into one cohesive destination.
As one of the UK's leading children's attractions, Willows Activity Farm needed new facilities capable of supporting seasonal events, indoor play and growing visitor demand.
HPW designed purpose-built replacement buildings that integrate seamlessly with the farm's existing character while delivering flexible spaces that maximise visitor enjoyment throughout the year.
The project demonstrates how operational efficiency and memorable family experiences can be designed together.
Great visitor attractions are carefully choreographed.
From arrival, parking and ticketing through cafés, retail, play areas, exhibitions and departure, every touchpoint shapes how visitors experience your destination.
Our multidisciplinary team considers visitor movement, operational efficiency, commercial opportunities and memorable moments throughout the entire customer journey.
Because successful attractions are built around people, not buildings.
Visitor attractions succeed when exceptional experiences support sustainable business growth.
That's why our design process combines creativity with commercial understanding. For nearly 40 years we've helped attractions create environments that:
We don't just design attractions.
We design experiences people talk about long after they leave.
Architecture / Masterplanning / Interior design / Branding
Network Eagle Labs, Portland Terrace
+44 (0)2382 540321
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