Why We Love Orange at HPW

It’s no secret, at HPW, we love orange.

But our appreciation for this vibrant colour goes far beyond aesthetics.

Psychologically, orange evokes feelings of happiness, enthusiasm, creativity, and warmth, all qualities we value deeply in our team culture and in the environments we help shape. It’s no coincidence orange features proudly in our branding.

Colour plays a powerful role in environmental psychology. Warm tones like red and orange tend to energise and uplift, while cooler shades like blue and green promote calm and focus. By understanding these effects, architects and designers can make more informed choices that support the emotional and psychological needs of a space’s occupants.

In fact, research shows that even small design decisions like adjusting lighting levels or choosing the right wall colours can significantly impact mood, well-being, and even productivity in workspaces.

By integrating these insights, we can design environments that not only look beautiful but also serve commercial goals and enhance everyday quality of life.

So yes, we love orange… but more importantly, we love using colour with purpose.

Discover more in our case study "shaping how we live and feel"